Perhaps one of the single most important questions we ask every couple is along the lines of: do you have inspiration photos? Better yet, do you have a mood board? When it comes to anything visual for your wedding, it’s always important to get a sense of what you want your wedding to look like. Do you want a rustic vibe? Or would you like pastels or a more muted color palette? What types of flowers are you looking for? All this can be conveyed with an effective mood board.
An effective mood board that best conveys what you are going for must be clear. The best way to go about this is by pin-pointing the style you would like. There are many visual styles we can do for your flowers from simple and very minimal colors to wild and colorful, then everything in between. It’s important to be clear on the look you are leaning towards and best communicate this early on in the process.
If you are unsure of the look you are going for or would like, it helps to consider the vibe of your venue and the time of year. For example, if you are having a spring wedding then you may consider a looser look along with pastel colors or a bright springtime palette. If you’re getting married in let’s say, October, then perhaps you would like deep colors such as burgundy. Again, this is totally up to you and we always say to go with what best reflects you! If you want hot pink for your December wedding then we are all for it!
Another tip for creating a clear and effective mood board is to limit the number of photos per category. It is much harder to get a clear idea when there are 15 different bridal bouquet photos. The rule of thumb is to have at least one photo per item that best showcases the fullness, aesthetic, and color palette you would like. This helps immensely when it comes to giving you a quote and making sure we are all on the same page. After all, one person’s idea of simplicity may differ from another’s. We always strive to make sure that this process is a transparent one built on good communication.
Lastly, you may also want to include photos of non-flower-related items such as photos of your invitations. Anything that helps convey the aesthetic and tone of your wedding is always helpful when it comes to brainstorming ideas for your flowers. If it helps you may also send us links to any Pinterest boards that you think would help.
We hope that this helped clear up how to build an effective mood board. They are always so fun to view and we love seeing each couple’s unique vision for their most special day. Along the process we will often go back and refer to the mood board to make sure we are still within the right aesthetic. If you have any questions, please reach out! We would love to hear how we can help make your wedding day even lovelier!